Campaign creation and optimization
You’ve approved the plan, and now we’re off to the races. Our campaign manager prepares what is needed to feed the marketing machine (facebook, google, or whatever combination of platforms is required). Our graphic designer is on high alert, in case any adjustments or specializations are needed to keep your brand’s vitals where they need to be. Optimizations start from the second we have lift off. We’ll start to run on a low budget, and examine the data points as they come in. Once we have these points we start to fine tune images or content depending on the nature of user activity and response. After this stage we shift the budget to right campaigns. At this stage we will also examine the entire conversion funnel from end to end. This includes landing pages, sites, and sales calls. These data points illuminate loads of information, that will lead to improving your marketing process.